Are Press Releases Worth It?

Why do companies do press releases?

The main purpose of all press releases is to promote something significant and specific, and to do so clearly.

Beyond that, a press release is a document that adheres to a strict format and serves three marketing and promotional purposes: To notify the media about an event in hopes that they will spread the word..

Who receives press releases?

Journalists and news agencies receive thousands of press releases on a weekly basis. It’s impossible for them to reply to each one, let alone announce them on their website or news publication.

When should a press release be issued?

Many experienced public relations pros will tell you Mondays and Tuesdays are the prime days, whereas PRNewswire recommends sending your press releases in the middle of the week.

Why do you put 30 at the end of press release?

It likely dates to the glory days of the telegraph around the American Civil War. The number 30 was used as the shorthand for “end” or “no more” in Western Union’s “92 Code,” produced in 1859. This set of guidelines was meant to reduce bandwidth over increasingly busy telegraph lines.

What is the point of a press release?

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost effective marketing (free) and they can be used to create brand awareness.

Why do companies issue press releases?

The ultimate goal for companies in issuing a press release is to gain instant exposure, build trust with existing and prospective customers, and increase traffic to their website or stores. The benefits of press releases are clear but some limitations still remain.

How many press releases are distributed daily?

However, with upwards of 30 million companies in the US alone, there’s a staggering number of press releases being issued each day, considering there’s only about 50,000 journalists to read them.

How do you end a press release?

How to end the press release. Signal the end of the press release with the word “Ends” in bold. After “Ends”, write “For further information, please contact” and list your details or those of an appointed person. Do give a mobile number if you can, so that journalists can contact you easily.

What are the characteristics of a good press release?

Qualities of a Good Press ReleaseStorylines. Great press releases start with great stories. … Information vs. promotion. … Exposure. The creation of a first-rate press release is only half the battle. … Professional finish. A press release isn’t a memo or an internal e-mail.

What are the 7 parts of a press release?

The key to success of any press release lies with the content’s ability to grab the reader’s attention, each and every time.Headline:Dateline:Introduction:Body:Boilerplate:Call To Action:Media Contact Details:

Are press releases outdated?

Are Press Releases Dead? Press releases were once the primary tool for companies to share announcements. According to Forbes, however, press releases have now become nearly obsolete with over 63% of companies using Twitter or Facebook to share their news.

What are the rules of writing a good press release?

The 10 golden rules of writing press releasesKeep it brief. … Use attention-grabbing headlines. … Include a release date. … Convey the key facts in your first paragraph. … Expand the story – but keep it lean. … Include some good quotes. … Add a profile or backgrounder and contacts. … Include a photograph.More items…

How do press releases promote business?

3 Ways to Promote Your Business Using Press ReleasesWrite a press release and distribute it online as part of your SEO marketing campaign. … Support a blogger outreach pitch and use your press release as background material. … Position yourself or a staff member as an expert on a topic.

What do you do with a press release?

That’s where press releases come in. Concisely written and targeted, press releases draw media attention to newsworthy events. Mainly used by public relations specialists, press releases are written to gain free publicity and contain enough information required to write a compelling news story.

How many press releases should I send?

You should be sending releases to them two or three times a day. Radio and television work much like dailies. They have editorial meetings that decide the content for a show.

How do I distribute a press release for free?

There are two alternative ways to distribute a press release for free or close to free without using a service. These include pitching a press release directly to journalists via email and distributing it via a targeted social media ad to the publications and media contacts most likely to be interested in covering it.

What should a press release include?

Here’s what you should include in your press releases:Headline: Be sure to make it clear why your story is interesting and important.Press Contact: How can the media get in touch with you?City, State, Location: Where are you, and where is your news happening?Body copy: Order information by level of importance.More items…•

Are press releases effective?

In short, yes, press releases still work, though how they work and what makes them effective has shifted. Press releases used to be the most straightforward (and costly) way to let the media know what you were up to (i.e., what product, service, cause or event you were using to make an impact in the world).