Question: How Do You Plan A Content Strategy?

What does a content strategist do?

The core function of the job is developing a content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs.

The content strategist is often in charge of creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans..

What are different content types?

So let’s check out the basic content types:Articles. You likely have company news, product announcements, and a ton of other stories that deserve to be told. … Audio. … Blog Posts. … Case Studies. … E-Books. … E-Courses. … Email Marketing. … Infographics.More items…•

How do you create good content?

The Nine Ingredients That Make Great ContentCreate Original Content. … Always Focus On Creating Strong Headlines. … Make Your Content Actionable. … Be Able to Provide Answers. … Be Accurate in Your Reporting and Sourcing of Information. … Create Engaging and Thought Provoking Content. … Communicate Better by Adding Images and Video. … Write Short and Pointed Content.More items…

How do you create content?

How to Create Great Content: A Step-by-Step Guide to Content Marketing That Delivers Real ResultsDefine Your Content Marketing Goal.Research and Understand Your Audience.Creating Your Audience Personas.Set Up Your Blog (If You Don’t Have One Already)Update Your Current Content (If You’ve Already Been Publishing)More items…•

What is product content strategy?

A product content strategy outlines the planning, development, and management of both written and visual content.

What are examples of strategies?

10 business strategy examplesCross-sell more products.Most innovative product or service.Grow sales from new products.Improve customer service.Cornering a young market.Product differentiation.Pricing strategies.Technological advantage.More items…•

Why you need a content strategy?

A content strategy helps you define your marketing goals and set priorities. It allows you to plan your work and ensure that all marketing effort is goal driven. With a documented content strategy, you can ensure that every bit of effort put-in by your team translates into tangible results.

How do you write a content strategy plan?

11 Steps to Create a Content Marketing Strategy to Grow Your BusinessSet Your Mission and Your Goals.Establish Your KPIs.Know Your Audience.Assess Your Current Position.Figure Out the Best Content Channels.Decide on Content Types.Identify and Allocate Resources.Create a Content Calendar.More items…•

Who does a content strategist report to?

Every company’s different, so it depends who signs your checks. McGee, for example, typically reports to the vice president of marketing. The senior content strategist at 12UP, the global head of content strategy and growth, answers to the big man himself: the CEO.

How do you write a strategy?

Draft a planExecutive summary. You want the reader to quickly grasp the mission of your company, its values, issues and goals and key strategies to reach goals. … Signature page. … Company description. … Mission, vision and value statements. … Strategic analysis. … Strategies and tactics. … Action plan. … Budget and operating plans.More items…

What does a content strategy look like?

Content strategy lays out the goals you want your content to achieve, what type of content is best suited to achieve those goals, and how you’re going to create, distribute, and measure the performance of it. Defining your content strategy brings focus and purpose to your efforts.

What is the difference between content strategy and content marketing?

Think of it as a map. If content marketing is the journey toward brand success, content strategy is the blueprint that directs it.

What should be in a content strategy?

Best Practices for Creating Meaningful ContentReflect your organization’s goals and user’s needs. … Understand how user’s think and speak about a subject. … Communicate to people in a way that they understand. … Be useful. … Stay up-to-date and and remain factual. … Be accessible to all people. … Be consistent.More items…

What is a content strategy framework?

What exactly is a content strategy framework? In short, it’s a structured plan of attack on how you will go about creating content, why you’ll be creating it, for whom you will be creating it, and how it factors into the buying process. Key components of an effective content framework are: Goals. Clear cut audiences.

How do you become a content strategist?

To become a content strategist, you’ll need at least five years of experience as a digital content manager, web writer or content editor. In addition, a bachelor’s degree is required. Common majors include English, journalism, communications, marketing creative writing, technical writing and information management.