Quick Answer: What Makes A Strong Brand Logo?

Can a logo be just words?

Logotypes Also known as a “wordmark,” logotypes are logos which are built entirely of the word or words that make up the company’s name.

The main focus here is typography, obviously.

This style of logo strongly ties a brand’s visual identity to the name of the company..

How do you make a catchy logo?

How To Create An Eye-Catchy Logo For Your ProductMake your logo 3-D. If your logo is flat, it may appear boring. … Don’t be afraid to spend money on your logo design. If you spend money making a logo eye-catching, it will pay off many times. … Make sure your logo accurately represents your business. … Be colorful! … Make sure your design flows. … Find an attractive font.

What makes a successful brand logo?

A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. … A logo should be able to be printed at any size and, in most cases, be effective without color. A great logo essentially boils down to two things: great concept and great execution.

What are the 5 principles of effective logo design?

5 Principles of Logo DesignSimple. Your logo needs to be easily identifiable at a glance. … Memorable. An effective logo should be memorable. … Timeless. An effective logo should be timeless and should avoid trends. … Versatile. A good logo can be used in a variety of sizes and colours. … Appropriate.

How do I make my logo stand out?

Tips To Make Your Logo Stand OutOriginality Is Key. Creating a logo that is unique is extremely important, especially when you are entering a market with steady and growing trends. … Use Negative Space. … Meaning. … Using Wordmark. … Abstract Shapes. … Color Choice. … Logo Must Help With Branding.

What should your logo represent?

An effective logo should have a design that conveys your brand personality, a style choice consistent with your identity, your business name, and a relevant color choice.

What are the 4 types of logos?

Lettermark. A lettermark logo is typography based and exclusively made up of a company or brand’s initials, and for that reason, it’s also known as a monogram. … Wordmark. As you may have guessed, wordmarks are typography based and usually focus on the name of the business or brand. … Brandmark. … Combination Mark.

What type of logo is Nike?

SwooshCurrent Nike logo, based on the swoosh designed by Carolyn Davidson in 1971Product typeSports equipmentCountryUnited StatesIntroduced1971MarketsWorldwide

How many colors should a logo have?

3 colorsTo keep it simple, simply minimize the number of colors used on the logo design. A logo should not contain more than 3 colors unless of course.

What are the elements of a logo?

Corporate logos can be a major factor in a company’s success. A logo is a visual representation of a brand, but if done well a logo can be much, much more….Five important elements of logo designSimplicity. “I strive for two things in design: simplicity and clarity. … Relevance. … Versatility. … Uniqueness. … Memorable.

How do you describe a logo design?

1. Provide information about your business —Describe your product, target audience and industry. … Describe your brand values. … Provide your company name. … Provide your company slogan (if needed) … Express what logo type you need. … Design style. … Colors. … Inspiration (e.g. mood board)More items…

What is the golden rule of logo design?

The Golden Ratio is a mathematical principle that can be found in nature, anatomy, colour, and even sound waves. … Because of its pleasing nature, it has been used in art, paintings, architecture, music, and design over thousands of years.

What are the qualities of a strong logo?

These five qualities make a logo instantly identifiable, and ensure that when consumers look at it, they’ll connect with your brand.Simple. Many of the most impactful and successful logos in history are surprisingly simple. … Relevant. … Memorable. … Timeless. … Versatile.

What is a bad logo?

Everyone should be able to recognize it and understand what it means. Bad logos are often too bright, too loud, or too confusing. They simply don’t make sense and don’t fit with the quality of the brand. The biggest mistake I see is over-complication and merging ideas together that just don’t fit.

How do you check if your logo is taken?

The Four Steps To Peace: Finding Out If My Logo Is Already TakenStep #1: Search Your Industry For Similar Logos. … Step #2: Do a Reverse Image Search of Your New Logo on Google. … Step #3: Search The US Patent Office For Similar Logos. … Step #4: Consult an Attorney To See If Your Logo Is Already Taken.